Selection Team members often receive 15+ (sometimes as many as 100!) proposals to evaluate. You want your proposal to stay in their hands as long as possible. If it’s interesting and easy to read, your chance of winning a contract increases.
We AEC technical professionals LOVE to overwrite...and this is a major problem. We subconsciously make sentences longer and more verbose, creating proposals written mainly in the passive voice. Your competitors want you to keep writing in a passive voice because it gives them an advantage.
“Think about it, would you want to hire someone who is active or someone who is passive? The language in your proposal can create either impression…” (Gary Coover)
Stop sabotaging your proposals. It's time to learn the active voice.
Here are simple examples that...